The color
pink is associated with girls. This is a universal concept. Men don't
wear pink, and are generally reluctant to have any accouterments that are even
remotely pinkish in color. Girls, on the other hand, from a very tender age,
are drawn to this color. My five year old daughter is literally living a pink
life - pink clothes, pink room, pink bed, pink bedcover, pink pillow, pink
comforter ... you get the idea. She started playing soccer today, and it is not
hard to guess the color of her cleats, socks, and shin guards. Yes, they are
all pink.
The
question is - Why is pink associated with girls? The association of pink with
femininity is a rather recent concept, and an Occidental one at that. It only
became noticeable in the 1940s, and there are no definite or documented origins
for this association. It is one of those things that just happened slowly. It
has been said that it was brought about in the USA by President Eisenhower's
wife's pink inaugural gown. It has also been claimed that Barbie might have
played a significant role. When I was growing up in India a lifetime ago,
before television and Internet had invaded our lives, pink was not a girl's
color at all. Many males, including yours truly, comfortably sported pink
shirts at the very least. In fact, traditional male Indian garbs and headgear from
several parts of the country still have pink hues.
So do
Occidental men hate the color? Is that why this association happened? I think I
can categorically say - NO. If they did, girls would have stopped wearing pink
once they got to an age where they discovered boys and quickly realized that
wearing pink is a definite deterrent to attracting male attention. The very
fact that girls and women of all ages don copious amounts of pink indicates
very clearly that men actually love the color, at least on the fairer sex. So,
is the reason then that pink suits girls much better than they suit boys? This
is not even a point worth arguing. The color has nothing to do with anatomical
differences between sexes, since the color is not limited to garments. It is
everywhere, from shoes to cellphone colors to cars. It cannot be based on looks
because pretty and ugly are purely subjective concepts. Babies look pretty in
any color, regardless of sex.
So, what
is it then? I believe, at this point, it is simply peer pressure and a
demonstration of the control exerted by society over man. Men don't wear pink
simply because other men laugh at them if they do. Their wives and girlfriends
refuse to go with them, and their children innocently state, "Dad, you are
weird!" We are social animals, and for the most part our lives are
governed and dictated by social trends. And this association of pink with
femininity is simple a very strong demonstration of that. We have seen many
brave men, men who have dared to defy the social norms of their times. Men Like
King, Gandhi, and Mandela fought and emerged victorious against racial
discrimination, caste system, and apartheid respectively. They were able to
move huge masses with their words and actions, and convince them to support
their cause and fight and die for it.
But the
world is still waiting for that brave man who will be able to come out and
declare that pink is a gender neutral color, will have the guts to have a
wardrobe dominated by pink, drive a pink car, have a pink cellphone cover and
wear pink shoes. And, by the looks of it, this is going to be a long wait. A
really, really long one.